It’s Time for the Taste Test
By Pat Racimora on January 19, 2009 at 12:00 PM in Bamboozling, Barack Obama, Current Affairs
No doubt in anyone’s mind. Barack Obama is the best known brand name on the planet.
He was marketed masterfully, from the almost-Pepsi logo to imposing the best persuasion techniques known to social scientists. “Stealing thunder” and “inoculation” (e.g., “They’re going to try to bamboozle you”) were so deftly applied that disclosures of his past associations that would have driven any other candidate into the ground fell on Obama like a gentle Spring shower.
He is so well-packaged–attractive and able to recite a terrific speech.
And perhaps most importantly, the “other brand” was no longer acceptable to the millions who had quite enough of that unhealthy Elephant Soup during the last 8 years.
But now it is time to open the can and see what’s really inside.
Will it taste OK? Too watery? Too salty? Too fishy? Too much like Elephant Soup?
Or maybe just right?
We’ll know soon enough. The can is about to be opened.



















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