Beijing Olympics: Brought to You By Barack Obama
By Charles Lemos on July 25, 2008 at 12:10 PM in Advertising, Barack Obama
The Obama campaign has made a $5 million dollar ad buy during NBC’s coverage of the Beijing Olympics that start on August 8, 2008.
Via Advertising Age:
It’s official. Sen. Barack Obama’s campaign will be among the TV sponsors of NBC Universal’s Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads. According to NBC’s political file, the campaign had initially requested information about 500,000, $2 million and $4 million package of Olympics spots. The network also offered the candidate a $10 million package.
Most dayparts
NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo, and while some of the Obama campaign’s spots will air on network TV, the breakdown of how many or exactly when they will air was not immediately available. It did encompass most dayparts.The Obama campaign did not return several calls and messages seeking comment on the reasoning behind the buy.
The Obama campaign will join major advertisers including McDonald’s and Anheuser-Busch. The Beijing games begin with opening ceremonies Aug. 8.
While Rudy Giuliani’s campaign did a tiny buy to air political ads on “Fox News Sunday” in consecutive weeks, the Obama campaign’s spending on the high-rated and expensive Olympics top anything that has been done on network TV by presidential candidates in years.
Bob Dole’s 1996 buy
The last network TV spot bought by a presidential contender was apparently a single multi-minute ad run by Republican Sen. Bob Dole in 1996.Presidential candidates have mostly used their advertising to target battleground states, turning to cheaper cable buys when they sought national scope.
Obama campaign officials have said before that, in addition to swing-state buys, they were looking at the possibility of doing national advertising and were looking at a variety of options including cable channels such as MTV and BET and potentially the Olympics.
The buy comes as the Obama campaign continues to set fundraising records. Its decision not to accept federal matching money leaves it able to spend as much money as it can raise. The campaign reported it raised $52 million in June, compared with the nearly $21.5 million raised by his challenger, Sen. John McCain.
From my blog, By The Fault.
It’s not the first time I’ve said it, but thank God for TiVO!
You can say that again. I haven’t watched a commercial in years
I watch the funny ones.
Try checking out Youtube, they have a stack of banned commericials from all over the world. They make me laugh. Some are a bit naughty, so a sense of humour is required.
This campaign has raised more money than any other - so why wouldn’t they put ads on tv during the highly watched olympics period??? smart. remember hillary had to lend her campaign big $ JUST TO PAY FOR AN AD ON TV. SHE HAD MORE ADS THAN OBAMA DID…
Money from Corporate America. But guess that’s now okay with liberals/progressives.
yeah, reminds me of Julius Caesar, when he had his gladiators and inbetween fead live Christans to the lions.
His doctrine: You have to give the people bread and games.
“Two things only the people actually desire: bread and circuses.” Juvenal
Maybe because the Obama campaign would want to stand in opposition to the continued Chinese repression and persecution of the Tibetan people. But the holey one obviously cares more about getting noticed than he does about the Tibetan people. Good show Pampers. Yet another contrast with Hillary.
When the Tibetan uprising occurred Hillary stood in solidarity with the Dalai Lama and the Tibetan people. Obama said nothing. He probably couldn’t find Tibet on a globe without Axelrod telling him what a globe was.
On the other side of the coin, John McCain met with the Dalai Lama yesterday. I don’t think McCain will be advertising on Tibetans backs.
I will be boycotting viewing the Games this year as a show of support for the people of Tibet. Now I have a second reason for doing so. I hope others will join me.
Obama will say anything and do anything to get elected. He is a narcissistic cretin with a delusional messiah complex. McCain may not stand for all I believe in, but at least he cares about being a public servant. Obama only cares about himself.
Does tivo still remove ads? Or how does that work? I want one if it does.
It feels like a new car or detergent has been launched and a corporate marketing department has gone into overdrive, saturating the public. I, for one, am sick to death of product-Obama; I would never buy *Obama* (even if he came with a discount coupon).
Well, he is the candidate with the logo. He’ll fit right in - between the McDonalds and Budweiser comercials.
The Obama campaign necessarily must “sell” their candidate because he is an unproven commodity in the nation’s eye. For this reason, the Obama campaign dresses Obama in the trappings of a bona fide, “battle-tested” presidential candidate.
Because we do not have experiences of Obama earning his presidential chops, the Obama campaign does what it can to give him the appearance of having chops. Further, they do all they can to reduce his exposure to unscripted and challenging circumstances because these circumstances are most likely to expose his lack of experience.
he’s just buying $5,000,000 cheers for himself. Teenagers cannot vote and he has his base.
he needs it for himself. It’s an early Christmas present for the girls.
Budweiser, a good Belgian beer.
Even Fox is getting disgusting now with this Obama crap,am so sick of all this dam coverage why even bother with this election any more, they should just let Obama take up residence at the WH now and get this done and over with.
Not so fast. Non-stop coverage has resulted in a slight bump in Gallup today. Slight is the word.
The public isn’t too impressed, apparently.
I doubt they will be impressed by the Olympics ad, either.
The truth is that the public has said exactly the truth. He’s inexperienced, unknown, and they don’t have a comfort level. That is the issue for any candidate who chooses to run with no history. He’s reaping the fruits of his own choices.
The public just isn’t sold on Obama.
NM is tight. CO is way tight. McCain pulled ahead there this week in one poll. FL is tight. Ohio is tight, pro-McCain. PA is tight, pro-Obama.
It’s just going to be a very, very tight race.
Obama is having the same problem he had with Hillary. Those middle voters, like me, who aren’t all about paranoia but also aren’t swayed by GQ photo ops……
We’re the swing voters.
And we lean towards tried and true. I know I don’t agree with McCain on everything, but I trust him as a person of his word far more than Obama. Obama has convinced of only one thing. He lies. I see the left excusing that. They lost my respect. He lies, folks.
He just isn’t trustworthy.
I can take disagreeing with my leaders. I’m done with liars. That is what Bush cured me of accepting.
This war is a result of his lying.
Obama is also a liar. I know that by fact now.
I refuse to vote in another liar.
If the public does so, then the public is saying that it’s Ok with them.
Not for me.
No more liars.
Obama’s Beijing TV ads will consist of HIM dribbling and shooting.
No bowling pics.
he ever saw a puddle he couldn’t resist to glance in.
Ah, Narcissis, lean over just a little farther.
Ya know after a while too much cotton candy will start to turn the stomach. He’s boring his own base. Yay!
Apparently, he doesn’t know me because as nice as Paris could possibly be, I want to spend time in Eqypt.
i agree!!!! am over this mess…i dont watch the games so therefore i will not see the damn ads
Uhhbama does a huge ad buy during Bejing Olympics and BIG MAC goes to meet with the Dalai Lama, hmmmmmm
I don’t watch the Olympics anyway. Obama’s a whore for votes so we should expect no less. Flagrantly throwing money around is just going to make him look worse especially w the economy tanking, people being out of work and scrapping by. So go ahead dipshit and company. Spend, spend, spend. The obots will defend this because they are still mooching off of mommy and daddy.
It seems like I’m the only college age kid who isn’t in love with Obama. And I was looking forward to the Olympics, too. Shit.
Obama will sure look ridiculous in November; even half a billion dollars and endless advertisements cannot buy the votes of those who refuse to sample the koolaid.
PUMA
well someone brought you up right apparently.
I’m surprised barky hasn’t tried to pass a bill and say is campaign is a stimulus package for the public.
You are not alone. My college aged daughter is also too smart to fall for him - along with her classmates. I was very happy that her NH college town went for Hillary!
I also have college aged children (and they are in college) who can’t STAND Nobama.
I also attend college and have to face all the bots in Sept, but will do it proudly with my McCain and Clinton buttons. Screw em..I don’t care. (hope I don’t get mugged on campus!)
that’s because you brought them up right, congratulations
congratulatons, another parent who brought their kids up right!
Can you get any of the BBC channels in America?, because the BBC programmes do not have commercial/adverts in them.
Those of close to the Canadian border can watch the Olympics from one of the Canadian station.
However, I do not watch tv —
There is a Greek play about Agamemnon — and he returns home after being away at war for a long time. He has Cassandra with him and Agamemnon’s wife prepares the way by laying down carpets for him to walk on.
Remember back then carpets were hand made and extremely valuable — one normally did not toss down carpets to be trod on by anyone.
To the people this must have been an arrogant display of wealth.
To the people of the US — the over use of commercials is an arrogant throwing away of money. We expect to see wise use of fund — but we haven’t seen this with Obama — he is spending very lavishly — he is having handmade rugs laid down in his path — to be spoiled and wasted.
BOBO’s charismatic crap oratory is as old as the Greeks. There is nothing original about BOBO. He is a copy and a fake.
PUMA
The Tortoise wins; the Hare loses.
The ads are supposed to have Olympics-related themes. Maybe BO in a Speedo. Yikes! Maybe that’s why he’s speeding so much time in the gym. (he he)
I didn’t know that election-rigging was an Olympic event. Live and learn …
Oh god, what a visual.
Payback!!
When your entire on-air crew shills for Obama all the time, it’s only fitting that Obambi’s campaign buy some ad space. It’s a good deal for them because they’ve gotten $500 million worth of free coverage from NBC.
Meanwhile, over on MSNBC, Matthew’s and Olberman look like they’ve had an orgasm after saying Obama’s name. Maybe that’s what Matthew’s means when he says Obama makes his legs tingle. I didn’t realize he meant that his 3 legs were all tingly.
This morning, Chris Matthews adopted the “tortoise and hair” analogy that someone had posted on NQ last night
Apparently, he or someone on his staff reads this blog.
I meant “hare.” Sorry for the spelling error.
Wha???
Someone wrote on NQ last night that the race between BO and JM was like the story of the tortoise and the hare. Chris Matthews used that analogy this morning.
hence the name “media whores” or since they are getting paid outright now should we say “media prostitutes”….anyway, your assessment makes perfect sense. NBC, MSNBC, they’re all a bunch of disgusting pigs, would never watch that channel no matter what they were airing unless it was Obama’s dirty laundry.
i think his bunch call it ho s
Gross.
He’s at it again. Infantile orgasm.
Moral of the story — NEVER have a mouth full of tea while reading comments on NQ!
I predict here and now oBOMBalamadingdong will take GOLD in Freestyle Flipflopping!!
LOL
Well, it want be running, because Obama ain’t got no lunchbox.
Even if he doesn’t, he will.
Obama Olympic ad.
Shot of Olympic rings
Shot of giant Obama sun eclipsing Olympic rings.
voice over:
Senator Barack Obama, the son of a typical white person and a Kenyan goat herder, would like to remind the world’s athletes in their pursuit of the gold medal of his immortal words; yes we (you) can.
Senator Barack Obama would also like to remind the athletes of the world while their hard work,talent sweat and determination is admirable, the glory belongs to the ONE.
I’m sure they will be done very tastefully and no animals will have been harmed in the making of them.
as he shoots his wad, again.
He’d like to remind them of Cezar Chavez’ words.
Si, se puede.
Does anyone watch the olympics anymore?
i think this is a waste of money
I think only a few events are popular. If I remember correctly, NBC was disappointed with the viewership in the past.
NBC/General Electric is betting on their new corporate toy.
They also sold the public on Bush in 2000 and the Iraq War.
Obama is indebted to the corporate media!
Yea, it’s August and I’m in the mood to watch swimming.
My husband liked the Women’s Beach Volleyball…lol.
so does my girlfriend, AHAHHHAAA,HAAAAA HAAAAA AHAH I’M CRACKING ME UP.
I am BOycotting it, because it is being held in China.
Hillary Clinton was the first to urge Bush to boycott the opening ceremonies b/c of human rights abuse in China. Obama tried to copy her–except that his statement was noncommittal. So much for calling himself a Democrat. I hope he loses the Chinese-American votes.
And Rev. Wright pontificated about ‘rich White people’????
Obama’s spending habits are almost decadent.
Shame on him for trying to win an election.
And don’t think the Republican National Committee won’t be spending a hundred million or two.
Obama is spending it because he has it. He has it because folks like me are donating. And will continue to.
…and will continue to crawl up that bus
again, again, and again
aren’t you tired of being thrown under the bus so many times?
because folks like me in Nigeria, Pakistan, China, Saudi Arabia and Gaza are donating.
Crap. I was thinking of boycotting the Olympics because of Tibet. Now I think I have to and will tell NBC.
nbcolympicsfeedback@nbcuni.com
I already stopped watching MSNBC for obvious reasons. To hell with the entire network now.
And Mccain is meeting with the Dalai Lama today, I wonder what China thinks about that.
He is bummed he didn’t think of it first.
Same draw in Berlin as in the USA…FREE CONCERTS to draw them in and the Germans flip for 1/2 the cost of his FOREIGN CAMPAIGN TOUR, while in the US CITIZENS are DECLARED 1/2 a PERSON by the DNC.
http://www.youtube.com/watch?v=sufduh7uGGc&feature=related
They also had free food supplied by 12 venders and 2 local rock bands. Hell I would have went what away to send a summer afternoon. Obama is so phony. Not real bone in his body.
Beer and Sausages too
Bread and circuses!
If you offer young Germans free beer, they are going to do what young Americans do, get drunk, listen to music and take a piss when the Stand-up Comic does his bit.
Gee, no wonder so much favorable treatment from the stooges at MSNBC. I have come to the conclusion that the MSM are absolutely corrupted to the point of no return.
Exactly!
lol
I don’t care how many ads he buys. I still won’t vote for him.
So millions of dollars are going to be spent to shove the dumbass in our faces at the Olympics. I guess this means with everything else, the Olympics joins the list of everything that is all about him too, huh? Many Americans are having a very difficult time financially and should be joining together in a resounding WTF????
NOTE TO ALL PUMA FANS!
I am passing this info to you all out of love and concern for your emotional safety.
BUY A TIVO!
We can blow through the Barry crap commercials at a fast enough rate that their subliminals won’t affect us.
Oh my my. Here again obama is trying his best to baffle folks with his bs and dazzle em with his brillance, or other way round. Such a putz.
“Senator Obama told you what you wanted to hear, I told you the truth!”- Senator John McCain
OUCH!…
That line is almost enough to drop Barry where he stands.
Tell the truth and shame the devil.
Just Say NO to MSM. Stop watching. Stop buying products that advertise with them.
We have more power than we realize. Let’s us it.
Frankly, just let nature work. I haven’t watched network news in 3 years. It’s silly crap. I can get that news faster on the net. I haven’t paid one bit of attention to any of the political commentators during the entire election. I frankly think they are Jerry Springer ala politics. They are tacky.
I don’t even watch Meet the Press. They all get 1 sentence, it’s usually irrelevant, and it’s nearly always opinion only.
There is nothing on TV worth watching, in short.
I read the editorials. They are also usually worthless. About 1 article in 10 is worth the time.
There has been a severe death is good journalism or I’m getting pickier.
But ……
Boycotts aren’t necessary or letters sent or any of that nonsense.
Just let the networks die.
i dont have much faith in what the media tells us….has become nonsense and spin…nobody wants to tell it like it really is anymore…too bad its gotten this way.
I agree.
Way too much of Obama in the media–people are getting sick of it. It’s become a turn off…Obama media overload is desensitzing voters to his candidacy.
Obama: Go Away.
I used to check out yahoo page and read the news, but Nobama’s face is everywhere. Stopped going to Yahoo altogether.
Women’s Media Center has offered to be a watchdog for sexism in the media.
Bookmark this page and report sexism.
http://www.womensmediacenter.com/sexism_watch.html
Well, I decided along time ago, that I will BOcotting the Olympics. I am disgusted that it is being held in China.
So, I will be switching channels.
Typo error..BOycotting
LOL, I liked ‘BOcotting’ ;-).
That was really funny.
I’ll be wondering which country Obama will be rooting for….certainly won’t be the USA.
ha ha..I understand what your saying…mmm. What about “Obamaland”, “ObamaKingdom”, “Heaven and Hell”, “TrollopLand”, oh the list is endless, except for USA.
Barry will probably want to meet the Cuban Bobsled team.
They tossed Iraq. Said they missed some deadline or other.
Iraq picked their own representatives and the Olympics said no.
We should boycott because of it. How much use would Barry’s ads be if we didn’t go to the Olympics?
Hey TeaMug,
Obama is heading your way. Do folks in the UK have Obama fever?
You toerag,ha ha. thanks for reminding me!! Well, so far I have not come across any Obamamides, but I am sure the British Governement and Poodle Blair and dippy Cameron will be licking his feet!! I freaked out today, because I went into a newspaper shop and spotted 5 papers with photos from Obama in Berlin..These papers are the upper market ones!! gross, I had to move away.
Obama is suppose to be landing in the UK this evening, either by plane or magic carpet. Will be looking out for him outside Downing Street, without Brown. I am hoping there will be loads of British press outside waiting for him.
At the moment Obama is in France, the French Prime Minister loves Obama and all things American. They have huge matching egos.
I will try and make sure Obama is on the flight back to America as soon as possible for you all. The sooner he leaves Europe the better!! There a alot of ex-pats, democratics abroad in London, so maybe there will be some American flag waving!!
I don’t know what time he is meeting Brown, maybe in the morning after his breakfast with the Middle East Envoy Poodle Blair.
Obama is meeting The Three Stoogies (Blair, Brown, Cameron) Saturday, but lands tonight.