Fascinating Nuggets of Ad Information
By SusanUnPC on August 7, 2008 at 6:00 AM in Advertising, Barack Obama, John McCain
(1) Whose videos do you think are the most popular this week at You Tube? McCain’s or Obama’s?
–> McCain’s video channel comes in 5th. Its 230 videos have been viewed by 1,155,207 people this week.
–> BarackObamadotcom’s video channel comes in 36th. Its 1,079
videos have been viewed by 364,351 people this week.
– That, by the way, puts McCain AHEAD OF, and Obama BEHIND, the likes of some comedian named Fred, another comedian named kevjumba, a Taiwanese named gar6301 (do check this one out!), the chatty sxephil, and even the Associated Press and johnbytjohnb (photo right), for pete’s sake. Obama is also behind pussycat0930:
Now that’s sad, Barack.
Well, it can’t be that people are simply sick to death of hearing about you.
(2) McCain has bested Obama in ad buys during the Olympics, $6 million versus $5 million.
(3) Gas Station TV (who knew?!?!) — which reaches 17.5 million trapped customers per month — has announced it will not run Obama’s ads, according to Advertising Age magazine:
For consumers already feeling abused at the pump, there will not be the additional pain of political advertising on gas-station screens this election season. Despite claims from the Barack Obama campaign earlier today [how typical is that!] that one of the candidate’s energy-policy ads would be running on Gas Station TV, the company says that just isn’t so.
“This is the ad that the Obama campaign was claiming would run on GSTV,” reports AdAge:
By the way, Evan Tracey, a columnist for Ad Age, thinks that the McCain ad is “pure genius.” From “Why the McCain Ad Works“:
There has been a lot of hand-wringing about the recent McCain ad that compares Barack Obama to Britney Spears and Paris Hilton. I have read numerous sources and watched talking heads who have panned the ad as over the top and in poor taste. I have to say as a nonpartisan ad analyst, I think the ad is pure genius.
The reason I like the ad is simply that it works. It takes a pie-in-the-face approach to advertising. The ad shocks the viewer by asserting that Obama is the political equivalent of a party girl, inciting viewers to reconcile this charge and not turn off the ad, forcing them to stay tuned for the punch line: Obama will raise your taxes and import more foreign oil.
The McCain camp is now making this ad a third of its current ad rotation, airing it more than 350 times a day. It’s clear they think they have something that connects with voters. I think they are correct. …
Here’s another amusing article at Ad Age: “Ludacris Hands Obama a Mixtape, Republicans a Hand Grenade.”
And, Google has gotten into the “Web metrics” business: “Google to Unveil Web-Measurement Service,” June 24, 2008. Editor & Publisher reports:
Google is in the works to roll out Web analytic tools that will compete directly with measurement firms like comScore and Nielsen Online (owned by E&P’s parent company).
Google’s data will be partly based on information from servers. Google’s service, unlike comScore and Nielsen, will free. In addition, Google will offer marketers demographic information about users in a similar strategy to Quantcast (another measurement company that uses a mix of server and panel-based data to capture Web usage).
According to The Wall Street Journal’s Emily Steel, “Google’s approach aimed at bolstering its ad-sales business, could pose a major threat to the Web measurement services that are available now, ad executives say.”
But Steel also quotes some advertisers who are leery of giving Google too much power citing that the online giant already controls a large stake of advertising. “For an advertiser, the last thing you want to do is to have your adviser be the same person you are spending your money with,” Sarah Fay, head of Aegis North American, told Steel.
E&P has covered the issues of both server-based and panel-based metrics. …
And that’s it for today. The news you just HAD to have!
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When is the Mcain ad going to run with George Step asking Obama about Billy Ayers juxtaposed with Ayers standing on OUR FLAG! and Obama replying “he’s just a guy from my neighborhood” and then listing the real associations between the two with the commentary; Obama outright lied to the American people about his deep business relationship with Billy Ayers! “”What won’t Obama lie to you about?”
Good idea. They could do a whole series. I keep saying that the McCain camp should do a series based on the theme:
WHO DO YOU TRUST?
Can you imagine the average American trusting Obama with the military, the economy, the environment, and our national security? It’s scarey.
That would be the 527s role. They run the nasty post-convention attack ads. The candidate stays above the fray and doesn’t get dirty.
This fall should have some whoppers.
I made this poem while I was stitting in the mountns last night looking at the sun seting on the hills.
==================
I AM PUMA hear me roor!
Barack Obamish git out the door!
I love John McCain he just rocks!
He wears shoes and snazzy socks!
The GOP is where it’ at!
it is phat!
Vote Repubican and you will see -
how to by happy as a bee!
Barack Obama he’s not good!
He’s a liar and a thief!
He stole my coffee and my teeth.
I hate The Democrats!
They are Rats!
I now love the Repubs they are dub!
I AM PUMA HERE ME ROOR!!
Barack is like Satan -
he is the Devil!
Puma ! PUma ! PUma! NOW!
ROOR ROOR ROOOOOOORRRR!
I roor now and I roor there.
Obama is devil GO JOHN MCCAIN!
PUMA NOW ROOOOOOOOOOOORRRRR.
You should’ve stayed in the mountains. (aka don’t give up your $7/hr. troll job to become a poet.)
Either English is your fourth language right after Martian and/or you’re not adjusting your Rx properly.
R O A R for starters.
I told him this last night!
LOL….If you Gotta butcher the language….Please use regular slang….chuckle….Folks here at NQ have high standards….Particularly for inventive cussin….LOL
Cut him some slack, the text comes through garbled because he’s posting from Gaza.
LOL…Aaaaaand they have to share that tattered dictionary with 7 others
Look, I’m NOT voting for Obama, am PROBABLY voting for McCain. But COME ON! Let’s be real here. The repugnantklan was, is and will be for probably MY life time the home of every religiuswackjob,new kuklucking, rightwing asswipe in America. Just because I refuse to be a party to turning my country over to this empty suited, dishonest, hoodwinking, bamboozling, conman DOESN”T mean I’m embracing the GOP.
I’m with YOU! We are both hoping this is temporary insanity, not to mention inanity.
secular — I am voting McCain but I am not going to pretend I’m slumming. As a 44 year Democrat I am furious that the party fixed the primaries to give him the win. In their efforts to elect an ultra liberal they have tossed everyone else under the bus–they even moved the DNC Headquarters to Chicago — Obama and the DNC are now one. I don’t know if I will ever consider myself a Democrat again.
S.Hall…I’m with you. This season I’ll vote GOP for the first time in 29 years. I have been PO’d at the DNC since 2000. Clinton was the only chance to redeem the party built by FDR. I’ll never be a democratic soldier again….Not unless the Party is rebuilt and all these FASCISTS are Purged.
the mainstream of society does not go for the nasty, vulgar, violent garbage they call rap music. You can’t associate w terrorists, criminals and violent rap thugs and then ask people to associate you with them. Sorry Obama, it doesn’t work that way. You are judged by the company you keep. I associate with people who SHARE MY VALUES. And I would imagine most other people do as well.
You aren’t remotely close to being intelligent to run this country and I imagine the majority of the public already knows that and many more will follow before November. Instead of pretending to have your thugs and punks pray for us, do yourselves all a favor and find God for you because you really need it.
Funny you should bring this up. I was on the youtube site the other day and did a search on U Can’t Touch This out of boredom. The comments echoed your sentiment that Rap has gotten out of control in a race to the vulgar.
I think Bill Cosby said it best.
Several rap artists have been feeling that pinch $ wise. Several of the top rap artists? stated that they had outgrown rap.
You can only swear so much and it is not new anymore. I remember someone telling me that rap was rythmic poetry. I just laughed and walked away.
I just can’t see rap making the time cut. In other words, I don’t think it will make the greatest hits list.
Even PORN….gets tedious….No ?
I know I’m getting tired of this country getting screwed by Barry. Does that count?
Let’s see: Lots of screwing and no plot to speak of, lousy video, boring dialogue, people taking it up the a$$, illegal drugs, lots of foreign players with no discernable reason to be involved – yep. It’s porn.
Aaaaand…..Bad Music….LOL
It is quite simply unbearable to listen to. I can’t even write the stories here about rap or hip hop. Ugh.
We really need to get music back into the schools, big time.
Every child should be in a marching band, marching to John Philip Sousa … now there’s music that makes your foot tap, but is also well-written.
Every child should be playing a classic instrument, and learning the complex tonalities, chords, and melodies of the great composers like Bach, Beethoven, Brahms.
When I taught piano, I started them on a Russian composer’s music for children because his tunes were so exciting. Kabalefsky.
These days, the only prayer that a child has for hearing decent music is at the movies where, thankfully, a few competent composers are still at work, and it is not ALL electronic music.
We really need to get music back into the schools, big time
That is so true!!
I am always amazed how much of a difference in the growth of a young person, developing listening and critical thinking skills are from learning music.
Add discipline to the list. Very important.
You can do a lot worse than listening to John Williams. Also, many Bugs Bunny cartoons used classical music.
wodiej
Sorry Obama, it doesn’t work that way. You are judged by the company you keep. I associate with people who SHARE MY VALUES. And I would imagine most other people do as well.
I couldn’t agree more. My Democratic Party is the Party of Roosevelt, Kennedy and Clinton. They sold the franchise to Obama, Ludachris and Rev. Wright. Its not my party anymore.
Must read:
http://www.realclearpolitics.com/articles/2008/08/hillarys_growing_shadow.html
Great article alee21! It’s about time these reporters started speaking the truth about this inexperienced, race-baiting con man.
Thank u.
Oy! I can see the WH invitations now..
Welcome to my Crib
YO HOS!
The numbers don’t surprise me. The average American has more common sense than the KoolAid-addicted masses who follow Obama. Most people know that Obama is more interested in power and celebrity than in serving (t)his country. We have enough overpaid, useless celebrities in America. What we need in a president is proven leadership.
I think the reason a lot of these ads work….is they are funny. Thanks for the post.
I think the reason they work … is they’re true.
America is waking up!
Ehemmmm…..that too……Truth in Humor….No ?
Always! Too bad Obama can’t find humor in the truth like McCain does…
Ehemmmm…..FASCISTS are not known for having a highly developed sense of Humor…..or the ability to tolerate criticism….LOL
FASCISTSNarcissists are not known for having a highly developed sense of Humor…..or the ability to tolerate criticism….LOLEhemmmm…..ABSOLUTE MIGHT MAKES RIGHT !……chuckle….I think the one psychiatric condition is a prerequisite for the political mechanism…No ?
Yeah, too bad Barry has to have all of them!
In an age of SYNTHESIS…Barry seems to be a product of his times….No ?
I was mystified as to why Kathy Hilton was angry about the Celebrity ad. Doesn’t she know her daughter lives for publicity? Paris was probably thrilled that she now could claim participation in a Presidential campaign. Didn’t take her very long to piggyback on the McCain ad, in any case.
Then there were Bob Herbert and KO outraged about all the (supposed) phallic symbolism, who could blame McCain for continuing to run the ads?
Lannie Davis just gave a BRUTAL “I support Obama but he has work to do” interview on IMUS.
Talk about damning someone with faint praise! It was a very unvarnished analysis. Not mean, but bare-bones honest.
The only valid conclusion to reach is grab the butter and jam–the guy is just toast.
The Obama fans are at the bargaining phase in the “Five Stages of Realizing Your Candidate Sucks.”
How long do you think it will be before they own their shitty candidate?
…
Hesitation Blues
Not long now.
Larry or someone please put a link to a clip! Gotta hear it!
I love Lanny. You can tell he is very unhappy when he is on FOX trying to support Ofraud. Sometimes he looks embarrassed, sometimes mad, but never enthusiastic!
So does Wolfson.
I mentioned how they both look and talk — the uncomfortable part — to a friend, and we decided that Fox News knows that, and secretly loves it. Heh.
I am not surprised. I read elsewhere recently that the ad purchase price on mcCain sites is higher (more sought after) than on Bo sites
meanwhile, here are some people who supported Hillary and are being persecuted for it by Obots. You can help
http://edgeoforever.wordpress.com/2008/08/07/support-them/
Anyone remember that 1/2 the congressional Black Caucus was being threatened ? That was swept under the proverbial rug….and most have goosestepped right into line behind Pukeosi, Uberputz Dean and the rest of the New Party FASCISTS…..sheeesh!
When Bullets Fly….Kindly fall neatly into Pit. – Rule # 12. Fascism for Dummies.
Also known as the Official Obama Supporters Handbook. Available in 4 languages including Arabic and Now with Over 100 Full Color Illustrations and a Magnetic Dashboard Figurine of Dear Leader. Order Now!
Donated $10 to each of them. Hope others can too.
The Audacity of Democracy video has been up since Saturday morning and is at over 16,000 hits. Not bad for a ten minute long piece.
http://www.youtube.com/watch?v=u8t4PKGc2Fw
Yeah…it’s just a teaser for a feature length Documentary on the Texas 2 step Swindle…..Hope there is one in the works for FL/MI Debacle…..
Oh, we’re covering more than Texas. We’re talking about the whole primary and election.
KUDOS….and A tip o’ the Hat…..Look forward to the Doc. Looks JUICY…
ALERT!!
Let’s Strip Donna Brazile’s Super Delegate Status!
http://tinyurl.com/6y2uuy
Here’s how, as detailed on last night’s No We Won’t/PUMA Radio! Over 70 letters have been received already from some bigger players, let’s flood the DNC with more from us little folks!
Paul from Friends of Hillary called in and gave some exciting insights (at about the one hour mark at the link provided).
Yeah, but Hermann is one of Cruella’s enablers.
She, Germond and Cruella = the Three Muskerettes.
Just rewatch the may 31 RBC fiasco.
In her first week at market, Speaker of the House Nancy Pelosi sold just 2,737 copies of her book KNOW YOUR POWER, according to NIELSEN BOOKSCAN.
http://www.drudgereport.com/flashnpb.htm
How many people are in congress?
I believe the number of Congressional Pages is 2,736.
That book seems to be flying off the shelves straight into the dumpster.
URGENT: RED STATE citizens go to http://tinyurl.com/6rts84 at Texas Darlin and challenge Obama’s eligibility to be POTUS. Barack Obama forged his “Certificate of Live Birth” and his potential dual citizenship suggests he is not eligible under Article II of the US Constitution to serve as POTUS.
The voters are speaking….
and remember Pelosi’s book that was pushed this weekend in the USA Weekend magazine?
Well, it’s sold a little over 2,000 copies, compared to Obama Nation, which has sold over 21,000…
Update at:
Nancy Pelosi Talks about Hillary during an Interview about Her New Book “Know Your Power: A Message to America’s Daughters” (Ironic Title, Isn’t It?) (UPDATE 1X)
http://tinyurl.com/5ruhnk
http:/insightanalytical.wordpress.com
The title should be more like, Know Your Place: A Message from the Queen Bee of Botoxia
LOL funny UNA
I should post this over here too. GOOD news!
——————
HA!
The D’s just lost another one!
My daughter just called me up (26) to tell me she just became UNA (like her Grandmother and myself)
I did NOT bug her to change either. I told her it was HER decision but that MOm and I felt NEITHER party spoke for US.
She agreed. The college kids will be next.
The more the get to KNOW Bwak the less they like him.
yeap
ABC Morning Show did an interview with MO. It gave the New Yorker cover another 3 seconds of exposure in the interview. MO is still crying po Bobo. He passed up all those fab jobs to do work for the community. Oh pleeezzzzz, what she did not say is that these were all steps to move to POTUS.
Gee…..Meeeeechellesquatch seems to have done well for herself like that HUGE RAISE SHE GOT RIGHT AFTER BARRY WAS ELECTED…..
**** MICHELLE OBAMA IS AN ASSAULT TO THE INTELLIGENCE ****
I try to limit my exposure in the interest of self Preservation….
I agree. Don’t even get me started.
Glad you didn’t watch it then. She spoke about what a great role model Hillary is (re: keeping the kids out of the limelight).
*blowing chunks just thinking about it*
Interestingly enough they also ran the Youtube clip of Hillary at the Unity Fundraiser from last week. Seems like I keep seeing more and more innuendo about this not being over yet…
Maybe they’re sending up a test balloon?
*crossing fingers*
Maybe Racimora should make an animated video – King Kong meets Meeechelle. Something along the lines of King Kong meets Bambi except it is King Kong that gets squished.
You should check out McCain Girl vs. Obama Girl….it’s funny
I think Paris Hilton would make a better Presidentlol.. anyone see the spoof????
its on my site
http://www.momsword.org
Paris Hilton, who’s claim to fame is she’s a rich, stupid, drunken slut who is stupid enough to let the scum bucket who’s fu*king her NOW film it…THAT Paris Hilton’s mother is MAD because McCain used her morals of an alleycat in heat, drug addict, IDIOT of a daughter in an add saying she was a “celebrity”???!! BWAHAHAHA! I’ll bet Momma is SOOOOO proud of her P*G daughters fame and how she earned it.
I think Hilton’s mommy was mad because McCain didn’t pay a fee…lol
No, he stayed at a Holiday Inn Express last night!
(Sorry – couldn’t resist)
I didn’t see any phalic symbols in the ad, but I did see three airheads who have ambitions of screwing All Americans one way or another.
Maybe they should have a contest to see who can screw the most people. While Britney gets extra points for screwing herself repeatedly, Paris could give him a run for his money. In the end, I think that may be the only contest Obama is capable of winning!
Tell us how you really feel about Paris Hilton, don’t sugar coat it this time
BTW: Paris is a male name if you are at all familiar with the classics (no not the comics).
I always assumed it was a reference to where she was conceived…
I actually enjoyed Paris’ response…savvy….chuckle….
ditto!
Let’s cool the descriptive language, ‘kay? Thanks.
OK….I was referring to a licensing fee for the use of her image and name…
Scuse’…chuckle…..my bad….
The Chicago duo are OBOMINATIONS!
Please send them home!!!!
lol – hadn’t seen this yet…
http://www.youtube.com/watch?v=9O4IfqKTzOM&feature=related
Interesting, Susan, thanks!
Guess what? Women are not a niche audience as Obamamessiah would have us believe. Women are THE audience. “Women are the market for the changing the world,” says authors of a new book just out called, The She Spot – not only for consumer decisions but for VOTING decisions.
Video link from AdAge here:
http://www.youtube.com/watch?v=WI89WhcjUaE&feature=email
For all their megabrand packaging of Obambi, they missed the boat in demonizing women – of all ages – but esp. the older demographic.
Can’t ignore the polls, can’t ignore the votes, can’t ignore women!
I know a way for Obama to get his Mojo back. Like all celebrities who have worn out their appeal, he should develop an OxyContin habit, then check into rehab. This usually gives celebrities alot of media attention.