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Conference Call: McCain to Outspend Obama in Final Week

By Bud White on October 31, 2008 at 11:15 AM in Advertising, Barack Obama, Current Affairs, Joe The Plumber, John McCain, McCain/Palin 2008

Here are my notes from the McCain/Palin conference call that ended moments ago. Rick Davis, McCain’s Campaign Manager, said the following:

  • Watch for an unprecedented velocity of McCain TV ads this final week
  • Obama was spending $40 million a week during housing crisis, he’s now to normal levels
  • They will be spending $10 million more than Obama on the air this week
  • They believe they have been winning the economy and tax argument over the last 10 ten days
  • Of note for Hillary supporters, they have “learned from primaries, late breakers don’t go to Obama.”
  • Just released closing ad, McCain talking about service to country
    and a contrast ad on economics and spending
  • Continuing to run what they call the “Joe the Biden” ad about Obama being tested. Still on air; best closing argument ad
  • They’re ready to win election
  • In Florida and Nevada, early voting is the same as 2004, favorable to McCain.
  • McCain is picking up a lot Democratic support in both states.
  • John McCain always finishes very strong in New Hampshire
  • Polls are all over the map. New Hampshire is a hard state to poll.
    New Hampshire is a low-tax state.
    Joe the Plumber has changed the dynamics of the race.
  • Tight electoral college year, tight popular vote.
    Polling is not cumulative. Polls from 10 days ago do not mean anything.


Never underestimate a Republican operative in the last week of race who is outspending you by $10 million.