Plugging the Donut Hole: Help or Hype?
By Pat Racimora on June 24, 2009 at 6:01 PM in Health Care, Medicare
The pharmaceutical industry is having a half-off sale! President Obama just couldn’t gush over it enough.
Soon, seniors trapped in the so-called Medicare drug coverage donut hole will be able to purchase their medications for 50% off the usual outrageous rate. As of now, Medicare helps pay for seniors’ medications (75%) up to $2,700 and picks up again after $6,100. In between—that pesky $3,400– seniors are on their own. While jammed in that hole, some seniors on tight incomes probably cost the government more in the long run because they get really sick from taking only a fraction of their prescribed meds.
But, is this really a generous deal or a sneaky PR campaign with an intent to lull seniors into believing that the Obama administration and Big Pharma give a damn about them? (Hint: That my donut looks a little like a salty pretzel is no accident.)
First off, the pharmaceutical industry is not sacrificing here. Because we pay dollars for each little pill, we tend to forget that they cost only pennies to produce. So despite the fact that medications will be somewhat more affordable during the donut hole period, at 50% the profits will still be coming in. Known for their aggressive marketing techniques, the pharmaceuticals will also get more PR mileage from this half-off sale than any TV advertising featuring animated bees promising allergy relief, a butterfly in your face while you are trying to go to sleep, or a couple in individual bathtubs up on a cliff who are somehow going to now have sex.
Seniors may be so grateful to drug companies that they could become momentarily distracted from the real problems that are coming down the pike. Medicare does help those with a covered diagnosis (Alzheimer’s and dementia are not among them), but too many learn way too late that if they need assisted living or require skilled nursing for an extended period of time, Medicare does not help. Coming up with an average $4,000 a month for basic assisted living expenses or the $6,000 plus for nursing home care is not something most seniors can manage, even with Social Security benefits. Long term care insurance would be helpful, but it is very expensive.
Seniors should also be worrying far more about what else is in the health news that affects them directly. In 2008 President Bush proposed slowing down Medicare spending, and that notion was quickly shot down. President Obama, in yet another Bush II move, is now asking for the same thing and it’s still flying. Obama’s proposals:
Spending on Medicare prescription drugs would fall by $75 billion over a decade. And slowing projected increases in Medicare payments to hospitals and other providers – but not doctors – would save $110 billion over 10 years, the president said.
Obama called them “commonsense changes,” although he acknowledged that many details must be resolved. Some powerful industry groups called the proposals unwise and unfair.
So, in the larger context, donut hole relief looks more like a pinhole. The government saves nothing because it was spending nothing. And this fire sale fails to address the much larger problem of skyrocketing medication costs to all of us.
Sometimes I wonder if we could be headed towards becoming a “duty to die” society. Short of that might be the admonition that old people will just have to live with whatever ails them while younger people will have access to treatments for the same problems. There won’t be enough primary care treatment to go around if everyone who is not currently insured comes on board, so some form of rationing is looming.
Bottom line: Tough times ahead for Mom, Dad, Grandma, and Grandpa.























