Anthem Blue Cross Sends a Sign to Its Customers
By Pat Racimora on February 13, 2010 at 3:45 PM in Current Affairs

If you are one of 800,000 individual policy holders in California, be prepared for Anthem Blue Cross to increase your premium within days by up to a whopping 39 percent .
So why is Anthem Blue Cross flipping off its customers?
Apparently just because it can.
And, didn’t this company just make such a move last year? Worse yet, those who have individual policies are often financially vulnerable because they are the only option available to those who are self-employed or who would otherwise be uninsured.
The for-profit health insurance game defines perverse. As Duke Helfand, writing for the Los Angeles Times notes, “ Insurers are free to cherry-pick the healthiest customers in the lightly regulated individual market. They can raise rates at any time as long as they notify the state Department of Insurance and prove that they are spending at least 70% of premiums on medical care.”
So, is Anthem Blue Cross, California’s largest health insurer, running in the red? Maybe that would explain the gouging.
Well, no. In fact the parent company of Anthem Blue Cross posted a huge profit increase and project solid earnings this year. As Helfand reports, “WellPoint Inc., the nation’s largest health insurer by membership, earned $2.7 billion, or $5.95 a share, for the final three months of last year, compared with profit of $331.4 million, or 65 cents a share, for the same period the previous year.”
There will be a lot of screaming, of course, from Steve Poizner, California’s Insurance commissioner, Senator Barbara Boxer, HHS Secretary Kathleen Sebelius, to President Obama himself who declared this action as a reason for health care reform.
In the meantime, Anthem Blue Cross has offered only the usual scape goat—rising health care costs—as its excuse.
Where did I put that pitchfork?
UPDATE: Well, admid the criticism, ABC is delaying its price hike according to
MSNBC. You don’t suppose it was the cartoon. : )

















