First things first: thank you, FlipFlopper (FF), for the linked excerpt of Romney’s op-ed, re-posted below. [Also below – HelenK alert! – an Update.] Romney’s May 4 op-ed at begins:

Dear Mr. President,

Welcome to Ohio. I have a simple question for you: Where are the jobs?

THIS is how highly successful executives write. I know because I’ve worked with, and for, many Fortune 400 leaders and/or top-drawer execs in entertainment management, software development, and more. They all wrote like Mitt Romney. Their notes invariably minimalist. Short and unadorned. A hundred percent clear, especially in delivering punches, albeit within rules of business etiquette. In Romney’s first two sentences, I saw three punches. See if you concur:

1) “Welcome to Ohio.” Romney knows that Ohio is key for both men. But does Obama display any real interest in Ohio beyond its electoral college numbers? Is that why he flies in and out, stopping just long enough to deliver a fire-’em-up campaign rally speech presidential policy address? (Well, until today when he finally called the event a rally.)

2) “… simple question for you.” This is Romney snark. Below, in the portion FF quotes, Romney tells Obama, flat-out: “you’re out of your depth.” Yowza.

3) “Where are the jobs?” You know why Romney asked that question. Besides its intended blow.

I hate it that I can’t reprint the entire op-ed. I’ve skipped multiple punches you can read, but I want to point out that Romney uses the word “FORWARD” in an active, energized sentence:

I have a path forward to accomplish that. I have spent much of my life in business, turning around troubled enterprises. I can do the same for the most troubled of all enterprises: our federal government.

All thanks go to FlipFlopper for finding and sharing this excerpt from Mitt Romney’s op-ed — a challenge to Obama:


Mr. President, forgive me for being blunt, but when it comes to economic affairs, you’re out of your depth. Unlike you, I am not a career politician. Unlike you, I’ve spent more than two decades working in the private sector, starting new businesses and turning around failing ones. Undoing the damage you’ve done will be a daunting challenge. But I’ve learned a thing or two about how government policies can kill private investment and stifle job creation and I have a plan to get government out of the way.

Mr. President, while campaigning for the presidency nearly four years ago, you declared that you were “absolutely certain that generations from now, we will be able to look back and tell our children that this was the moment when we began to provide care for the sick and good jobs to the jobless; this was the moment when the rise of the oceans began to slow and our planet began to heal.”
Mr. President, the American people are tired of the grandiose promises. And they are even more tired of the paltry results. …

Ohio’s unemployment stat is currently running in the seven percent area, a full point below the national monthly average. I wonder how many unemployed Ohioans are no longer counted because they’ve been out of work so long that they’ve simply given up. My gut estimate is that Ohio’s number of the uncounted unemployed is higher than the national average. That’s because Ohio depends on manufacturing jobs more than other states.

UPDATE: David Axelrod sent me this video. It stars Barack Obama. Say, does that O in FORWARD look like a bullet hole to you? Is it a subliminal marketing reminder of Obama’s sole accomplishment? — when he killed bin Laden, which in Obama-speak, he “couldn’t have done it without the help and support of our cabinet, our military, the finest military … blah, blah, blah … with the brave men and women who found bin Laden” (or words to that effect).

That was so funny. When he introduced former governor Ted Strickland. Hey, Barack. How come you didn’t get the current governor of Ohio to come out today?

And how about that fine senator Sherrod Brown? [CALLING HELENK!!! HELEN!!!] Who’s avoided appearing with Obama when he came to Ohio to deliver a fire-’em-up campaign rally speech presidential policy address?